大腕儿云集——纽约广告节首度上海颁奖

 关键词： 颁奖 纽约 上海 大腕儿

一整天与30位亚洲级创意明星搭讪的机会，3小时与Neil French的问答，全球巡回颁奖的NYF终于在25日顺利登陆上海。没能去成的诸位，点进来看下新鲜速递和获奖列表吧……


陈雯斐（Candy Chen）报道

可以全球巡回的，不是只有大牌歌星和太阳马戏团哦，今年（严格的说是昨天）上海的创意人们就有幸见识到了一场全球巡回的纽约广告节（NYF）颁奖典礼。

“与其指望着世界各地的创意人飞来纽约领奖，不如我们跑去各大洲给大家颁奖吧！”这样的思路在创意奖里还真的是很有创意。所以，今年NYF便雄心勃勃地展开了主题为“THE WORLD'S BEST ADVERTISING”的全球巡回颁奖。

6大场地分别是：Chicago （7月21日）、Manila （7月23日）、Shanghai（7月25日）、Santiago de Chile（9月7日）、Mumbai （9月）、Madrid （9月）。

到目前为止，刚刚结束的上海站可以称得上是其中最“兴师动众”的一场：

尽管前有Manila，后有Mumbai，但只有在上海站才会颁布全亚太范围内的奖项。也唯有在上海站才能目睹“亚洲创意成就奖”的颁奖典礼。

因为该奖项乃是表彰个人的杰出创意成就，自然召唤到了大批炙手可热的创意明星。完全是大腕云集啊，在我眼前晃过的就有：David Guerrero（BBDO Guerrero / Proximity Philippines）；Josy Paul（BBDO India）；Sonal Dabral（Bates 141 Asia）；Tay Guan Hin（JWT South Asia）；Victor Ng（Euro RSCG Singapore）；Tony Liu（aeiou China）……当然还有我们中国读者非常熟悉的CC Tang（Euro RSCG, North Asia）；Spencer Wong（MCCann Worldgroup Hong Kong）；Richard Yu（Bates 141 Taiwan）；Kitty Lun（Lowe China）；Tomaz Mok（SGM Works / McCann Worldgroup China）和Mr Peter Soh……




而除了颁奖和作品展览之外，本次World Tour还有THINK BIG系列演讲的大餐。坐镇上海站的是本年度纽约广告节终身成就奖得主，无论人生还是事业都传奇到几乎神奇的广告教父Neil French，这也是他20年来首次踏足上海。

长达三个小时的座谈会完全由观众源源不断的提问和Neil French滔滔不绝的回答构成。年逾花甲的Neil啊，依然保持了他招牌式的辛辣、风趣和 “F**K”。

借由诸多方方面面的提问，Neil和我们分享了他的一些作品和相当火爆的创意观。而全场我最喜欢的问答当属如下一则：

“有时候无论如何都想不出创意的时候该怎么办么？”

“那我会先在办公室里把Brief仔细看一遍。然后跑出去玩、去酒吧喝酒，起码喝完一整瓶。5、6个小时候后当我再回到办公室里，如果说有什么想法和概念依然能留在我的脑海里，那我就会明白，这才是最重要和最有价值的东西。”



老当益壮的Neil French



在场观众只需向屏幕上的号码发送便可像Neil 提问

而现场的有心人不光能从Neil French这里受到启发，也能得到更多到场的大腕儿的点拨。

因为整个活动占时一天，且场地订在郊区的郊区的郊区——嘉定工业园，无心插柳地把所有参与者和领奖者都有效地“困”在了这里。既然都无处可去，而且时间充裕，还有N多位亚洲殿堂级创意大佬作陪，你说，这不是天大的搭讪好机会是什么呢？哈哈哈哈~没能去领奖、去观摩、去混个脸熟的人真是可惜哦，因为能和他们聊上几句，的确可说是受益匪浅，平日里哪有那么好的机会呢。

最后来欣赏一下从亚洲各地赶来领奖者的风采吧

附录为大中华区的获奖列表，5金、4银、5铜，最大的赢家嘛，依旧是上海JWT的山水。

- Art & Technique winners -

Bates Taiwan CO.,Ltd.

Finalist Certificate
Mao Bao Dish Washing Liquid "Di sh"
Art Direction

Finalist Certificate
Taiwan Smoker’s Helpline "Spinal "
Art Direction


- Avant-Garde winners -

DRAFTFCB (Hong Kong) Ltd

Finalist Certificate
Animals Blood Donation "Animal Blood Vending Machine "
Innovative Use Of Media

JWT Hong Kong

Finalist Certificate
Monster.com "Foosball"
Ambient

McCann Worldgroup (Hong Kong)

Bronze World Medal
ELEMENTS Mall "Flirting with Sound"
Event/Nightlife Marketing


- Collateral winners -

/


- Design winners -

ERIC CAI DESIGN CO.

Bronze World Medal
WWF "Life Clock"
Brand Identity

Finalist Certificate
One Show China Workshop "2008 One Show China Workshop Visual Design"
Brand Identity


- Digital + interactive winners -

Shanghai Ogilvy & Mather Marketing Communications Consulting Co., Ltd

Gold World Medal
adidas "adidas-Olympic Game Time"
Olympic Theme/Sponsorship

Silver World Medal
adidas "adidas-Sports Nation Online"
Olympic Theme/Sponsorship

McCann Worldgroup (Hong Kong)

Bronze World Medal
Nike T90 soccer boots "Product as hero"
Use of Mobile Consumer

Ogilvy, Hong Kong

Gold World Medal
Guinness "Guinness Passport to Greatness"
In-Application Advertising

Silver World Medal
Guinness "Guinness Passport to Greatness"
Beverages Alcoholic


- Mixed media winners -

/


- Outdoor winners -

Grey Beijing

Bronze World Medal
Guinness
"Guinness-National Day's Promotion"
Beverages Alcoholic

Finalist Certificate
Cohesion Hearing aid "Bugs"
Healthcare Products

Finalist Certificate
Cohesion Hearing aid "Mosquito"
Healthcare Products

Finalist Certificate
Guinness "Guinness - Chinese painting"
Beverages Alcoholic

Finalist Certificate
Panadol "Panadol-Spreading"
Healthcare Products

JWT Hong Kong

Bronze World Medal
Mons ter.com "Toy Soldier + Sumo + Ballet Dancer"
Corporate Image/Information/ Recruitment

Bates Taiwan CO.,Ltd.

Finalist Certificate
Mao Bao Dish Washing Liquid "Bloom Series"
Home Products/Services


- Print winners -

Grey Beijing

Silver World Medal
Panadol "Panadol - Spreading"
Healthcare Products

JWT Shanghai

Gold World Medal
CEPF "Shan Shui"
Environmental Issues

Gold World Medal
CEPF "Shan Shui - Industrial pollution"
Environmental Issues

Silver World Medal
CEPF "Shan Shui - Automotive Pollution"
Environmental Issues

Finalist Certificate
CEPF "Shan Shui - Global Warming"
Environmental Issues

Saatchi & Saatchi Guangzhou

Finalist Certificate
Head & Shoulders "Snow Forest"
Cosmetics/Beauty Aids/Toiletries

Finalist Certificate
Head & Shoulders "Weight"
Cosmetics/Beauty Aids/Toiletries

Grey Hong Kong

Finalist Certificate
Breathe Right "Noisy Nose - Bike"
Healthcare Products

Finalist Certificate
Kiwi Kleen 3 in 1 Toi let Cleaner "Sharing Toilet Campaign"
Home Products/Services

Finalist Certificate
Kiwi Kleen 3 in 1 Toi let Cleaner"Sharing Toilet - Gentleman"
Home Products/Services

Finalist Certificate
Kiwi Kleen 3 in 1 Toi let Cleaner "Sharing Toilet - Lady"
Home Products/Services

JWT Hong Kong

Gold World Medal
Mons ter.com"Toy Soldier + Sumo + Ballet Dancer"
Corporate Image/Information/Recruitment

Bates Taiwan CO.,Ltd.

Finalist Certificate
Mao Bao Dish Washing Liquid "Spoon"
Home Products/Services

Finalist Certificate
Taiwan Smoker's Helpline "X-Ray Photo Campaign"
Healthcare


- Radio winners -

/


- Student winners -

/


- TV & Cinema winners -

JWT Shanghai

Finalist Certificate
CEPF "Shan Shui"
Environmental Issues


- UNDPI winners -

JWT Shanghai

UNDPI Finalist
CEPF "Shan Shui"
Environmental Issues
TV & Cinema