3 view |
W+KÉϺ£Á½Î»ÐÂECD¾ÍÈη¢²¼: 2011-12-07 | À´Ô´: ¹ã¸æÃÅ | (¹²ÓÐ0ÌõÆÀÂÛ) ÎÒÒªÆÀÂÛ |
Wieden £« KennedyÉϺ£½ñÌìÐû²¼£¬½úÉýÀîÒ«±ó£¨Achillies£©ÎªÉϺ£°ì¹«ÊÒECD£¬ºÍMichael SimonsÒ»Æð¹ÜÀí´´Òⲿ¡£
ÀîÒ«±ó2006ÄêW+KÉϺ£°ì¹«ÊÒ½¨Á¢Ö®³õ¼´¼ÓÈ룬ËûÔø²ÎÓëºÜ¶àNikeµÄ¹ã¸æÖÆ×÷£¬°üÀ¨Air Force One25ÖÜÄê¼ÍÄî¡¢¿Æ±ÈÃÅͽºÍJust Do It¡£ËûÒ²Ôø·þÎñ¿É¿Ú¿ÉÀÖ¡¢Ï²Á¦¡¢Levi¡¯sºÍW+KÉϺ£ÆäËû¿Í»§¡£
W+KÈ«ÇòÖ´Ðд´Òâ×ܼàJohn C. JayÕâÑùÆÀ¼ÛµÀ£º¡°ÎÒÃÇËù×öµÄÒ»ÇУ¬ÎÒÃÇËùÓеŵͨºÍ¶ÔÆ·ÅÆÕæʵÐԵıí´ï¶¼ÊÇÔÚÎÄ»¯µÄÓï¾³ÖÐʵÏֵģ¬ºÃµÄ×÷Æ·¶¼ÊÇÓÐÉî¶ÈµÄ£¬AchillesÓÃËûµÄ´´ÒâÄÜÁ¦ÔÚ¶àÔªÎÄ»¯ÖÐת»»£¬²¢ÎªÎÒÃÇÈ«ÇòµÄ¿Í»§ÓÃÓÐÆô·¢ÐԵķ½·¨½â¾ö²»Í¬ÎÄ»¯µÄ´øÀ´µÄÎÊÌâ¡£Ëû¶ÔÖйúÀúÊ·ºÍδÀ´µÄ°®£¬³É¾ÍÁËW+KÒ»¸ö³öÉ«µÄÁìµ¼£¬ÎÒÃǽ«¸úËæµ±Äê´´½¨ÉϺ£°ì¹«ÊÒµÄʹÃü£¬¡®ÎªÖйú×ö¹±Ïס¯¡£¡±
Michael SimonsµÄÖ°ÒµÉúÑÄʼÓÚÂ׶ØKHBB£¬ÔÚ1995ÄêÖÁ1998Äê¼ä¾ÍÖ°ÓÚW+K²¨ÌØÀ¼°ì¹«ÊÒ·þÎñµ£ÈÎNike×éµÄ´´Òâ×ܼ࣬¡°ÔçÄê¾ÍÖ°ÓÚ²¨ÌØÀ¼µÄËûÓжÀÌصÄW+K´´ÒâDNA£¬¶Ô¹ã¸æ¹¤ÒÕÓÐÇ¿´óµÄ¼¤Ç飬¶ÔÓÚÅàÑøеÄÈ˲ÅÒ²ÊÇÓм£¿ÉÑ¡£¡±JayÈçÊÇ˵¡£ÔÚ1998ÄêËû»Øµ½Ï¤Äáµ£ÈÎFCBµÄÖ´Ðд´Òâ×ܼ֮࣬ºóµ£ÈÎÑÇÌ«ÇøµÄÇøÓòÖ´Ðд´Òâ×ܼ࣬2008Ä꿪ʼµ£ÈÎŦԼDraftFCBµÄÊ×ϯ´´Òâ¹Ù¡£
ËûÓÚ½ñÄêµ×¼ÓÈëW+KÉϺ££¬John JayÒ²ÆÀ¼ÛµÀ£º¡°ËûÈ«ÇòÆ·ÅƵľÑéÁîËû³ÉΪW+KÉϺ£°ì¹«ÊÒÁìÐäµÄ¾ø¼ÑÈËÑ¡£¬ÒòΪÎÒÃÇÕýÔÚÌáËÙÊ»ÏòÖйúµÄδÀ´£¬ËûÑ¡ÔñÖйúÕâ¸ö×î»îÔ¾µÄÊг¡×÷ΪËûÁìµ¼ÄÜÁ¦µÄѵÁ·³¡£¬ÁîÎÒÃÇËùÓÐÈ˶¼¸Ðµ½ÐË·Ü£¬ÎÒÃǾÍÊÇÔÚÕÒ¶ÔµÄÈËÀ´È·Á¢Õâ¼ä°ì¹«ÊҵĴ´Òâ·½Ïò£¬ÒòΪÕâÊÇÎÒÃÇ×î¾ß»îÁ¦µÄ°ì¹«ÊÒÖ®Ò»¡£¡±