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第六届设计之都（中国•深圳）公益广告大赛

发布日期发布: 2011-10-13 | 来源: 中国广告协会网 | 发布人 (共有0条评论) 我要评论

关键词： 广告设计中国

第六届设计之都(中国·深圳)公益广告大赛

启事

The 6th Public Service Advertising Competition for City of Design (Shenzhen, China)

Notice

作为联合国教科文组织创意城市网络“设计之都”的成员城市之一，深圳近年来一直致力于公益广告事业，已连续举办五届公益广告大赛，曾邀请过香港设计协会前主席、国际著名设计大师靳埭强，中央美术学院设计学院院长王敏，中央电视台著名主持人白岩松，香港著名导演陈嘉上、许鞍华，香港电影金像奖前主席文隽等专业人士担当评委，在国内外取得了较高的知名度和影响力。为做好第六届设计之都(中国·深圳)公益广告大赛作品征集工作，现将有关事项启事如下。

As a member of City of Design of the Unesco’s creative cities network, Shenzhen has been devoted to public service advertising in recent years, consecutively holding five sessions of Shenzhen Public Service Advertising Competition. It once invited many famous people as judges, such as former president of Hong Kong Designers Association, the international famous designer Kan Tai-keung; Dean of the School of Design of China Central Academy of Fine Arts Wang Min; Famous TV host of CCTV Bai Yansong; Hong Kong’s famous film director Gordon Chan and Ann Hui; and former president of Hong Kong Film Awards Man Jun. Therefore, Shenzhen has played an important role in advertising design. To collect excellent advertising entries for the 6th session, a notice is hereby given.

一、大赛主题

“文明·进步·责任”

具体题材：传统文明礼仪、现代公民教育、环境保护、廉政建设、卫生健康等方面内容。

特别声明：为保证大赛作品的普适性，所有应征作品应紧扣主题，不能体现地域色彩(如某省或某市)。

I. Theme

Civilization, Advancement, Responsibility

Specific subject matter: traditional civilization & civility, modern civic education, environmental protection, building an incorruptible government, sanitation and health.

Participators are reminded that all entries need to be conformed with the theme, without showcasing regional characteristics (such as that of a certain province or city) .

二、参赛细则

(一)作品分类

参赛作品分为平面、影视和广播三大类。参赛作品须为原创作品，要求格调高雅，积极向上，符合相关法律法规。参赛作品标题由参赛者自定，但必须符合大赛主题，每件作品需填写详尽参赛表及参赛承诺函。

II. Competition Rules

(1) Classification of entries

There are three types of entries, which are graphic ad, film ad and broadcast ad. They must be original entries that are styled, healthy and in accordance with laws and regulations. A participator shall decide a proper title of an entry, which must be conformed with the theme of the competition. He or she also has to fill out the Registration Form for Public Service Advertising Competition and Letter of Commitment for the Competition.

(二)参赛资格

所有关注公益事业、具备一定创新意识和素养的自然人或社团组织。

(2) Qualification

Any natural person or entity that concerns on public services and has innovative ideas and qualification

(三)作品提交具体要求

1、平面作品选送要求

a)此次大赛平面作品均采用网上提交形式，无需打印作品。

b)网上投稿：提供电子文件，尺寸为A4，存储格式为JPEG，分辨率300dpi，RGB模式，投稿作品每件文件大小不超过2M，多个文件的请使用压缩文件打包后(文件标题注明作者姓名和作品名称)，以邮件方式提交至764770150@qq.com。

c)参赛者需填写参赛报名表及参赛承诺函电子版，随作品一并打包以邮件方式发送。

(3) Details for Entry Submission

1. Graphic ad

(1) Graphic ad shall be submitted online, and printed entries are not necessary..

(2) Online Submission: it shall be electronic document prepared in Size: A4 Format: JPEG Resolution ratio: 300 dpi Mode: RGB An entry shall not be larger than 2M. Several documents must be compressed into a package file (the title shall include the name of the author and that of the entry). All documents shall be sent to 764770150@qq.com

(3) A participator shall fill out a Registration Form for Public Service Advertising Competition and a Letter of Commitment for the Competition (electronic edition), which are compressed into a package file and submitted by e-mail.

2、影视作品选送要求

a)体裁不限，包括动漫在内的各种体裁皆可。

b)片长标准：15秒、30秒、60秒、90秒。

c)器材使用要求：专业摄像机或家庭数码摄像机皆可。

d)作品以电子文档形式提交，需符合以下要求：以DVD数据视频格式提供：像素要求为不少于720×576PIX;编码为MPEG-2格式，扩展名为MPG或AVI，5兆码率,PAL制式;用RAR或ZIP软件压缩打包后发送至764770150@qq.com;如刻录光盘邮寄参赛，请在盘面填写作者姓名及作品名称。

e)参赛者需填写参赛报名表及参赛承诺函，随作品一并寄送。

2. Film ad

(1) Type: any type including animation.

(2) Standard duration: 15s, 30s, 60s, or 90s

(3) Requirements of equipment: professional vidicon, or household digital vidicon

(4) The entry shall be electronic document and prepared in

File: DVD digital video format

Pixel: no less than 720*576

Format: MPEG-2

Name extension: MPG or AVI

Code rate: 5 Mbit/S

Signal system: PAL

All documents shall be compressed into a package file through RAR or ZIP and sent to 764770150@qq.com. If by mail, please send us a disk with the name of the author and that of the entry marked on.

(5) A participator shall fill out a Registration Form for Public Service Advertising Competition and a Letter of Commitment for the Competition before submitting them along with the entry.

3、广播作品选送要求

a)带长标准：15秒、30秒、60秒、90秒。

b)作品一律编码为MP3或WAV格式，如通过电子邮件提交用RAR或ZIP软件压缩打包后发送至：764770150@qq.com;如刻录光盘邮寄参赛，请在盘面填写作者姓名及作品名称。

c)请随作品附广播编辑稿文案电子版(DOC或TXT格式)一并报送。

d)参赛者需填写参赛报名表及参赛承诺函，随作品一并寄送。

e)本次大赛设立网络赛区，选手可登录相应网站了解比赛信息。

3. Broadcast ad

(1) Standard duration: 15s, 30s, 60s, or 90s

(2)The entry shall be prepared in format of MP3 or WAV. All documents shall be compressed into a package file through RAR or ZIP and sent to 764770150@qq.com. If by mail, please send us a CD with the name of the author and that of the entry marked on.

(3) Please enclose the electronic edition (DOC or TXT) of the ad writing, together with the entry.

(4) A participator shall fill out a Registration Form for Public Service Advertising Competition and a Letter of Commitment for the Competition before submitting them along with the entry.

(5) Website for the competition is available this year, through which participators can learn the information of the competition, and send their entries by email, as requested by the website.

中国时刻赛区：在大赛官网(http://www.s1979.com)下载报名表及参赛承诺函，填写完成后连同参赛作品一并发至大赛指定邮箱，邮件主题注明“中国时刻赛区”。

Through s1979.com: Registration Form and a Letter of Commitment for the Competition are available on http://www.s1979.com. The form and letter shall be sent to designated mailbox after filling out, with the subject of “s1979.com”.

优酷赛区：登陆优酷网，注册后上传参赛视频;从优酷活动专区(http://u.youku.com/设计之都广告大赛)，进入活动官网，下载报名表及参赛承诺函，填写完成后连同参赛作品链接一并发至大赛指定邮箱，邮件主题注明“优酷赛区”。

Through YOUKU: Participators shall log in to YOUKU, and upload the entry video first. Then access the official website of the competition of http://u.youku.com/设计之都广告大赛 to download the Registration Form and a Letter of Commitment for the Competition. Participators shall fill out them and send them to the designated mailbox, along with the entry’s link. The subject of the email shall be “YOUKU”

新浪微博赛区：开通新浪微博，登陆公益广告大赛新浪微博主题页面(http://weibo.com/psac)。下载报名表及参赛承诺函，填写完成后连同参赛作品一并发至大赛指定邮箱，邮件主题注明“新浪赛区”，关注并@设计之都公益广告大赛。

Through SINA: Please register a SINA twitter account, and log in to the official twitter of the competition http://weibo.com/psac. Participators need to download the Registration Form and a Letter of Commitment for the Competition, and fill out them before sending them to the designated e-mail, with the subject of “SINA”.

(四)投稿日期

2011年7月20日至2011年11月10日。

4. Submission Date

From July 20 to November 10, 2011

(五)评选方法和奖项设置

大赛由评委会对参赛作品进行分组评分，分为初评入围作品和终评获奖作品两个阶段。

奖项设置如下：

1、平面组奖项

金奖1名奖金 30000元

银奖3名奖金 10000元

铜奖10名奖金 5000元

优秀奖10名颁发证书

2、影视组奖项

金奖1名奖金 50000元

银奖2名奖金 20000元

铜奖3名奖金 8000元

优秀奖5名颁发证书

3、广播组奖项

金奖1名奖金 30000元

银奖2名奖金 10000元

铜奖3名奖金 5000元

优秀奖5名颁发证书

(以上奖金含税)

5. Selection methods and awards

The Jury will classify and give scores to the entries in preliminary period and final period.

The awards are listed as below:

(1) Graphic ad

Gold prize 1 RMB 30,000 in prize money

Silver prize 3 RMB 10,000 in prize money

Bronze prize 10 RMB 5,000 in prize money

Outstanding award 10 certificate

(2) Film ad

Gold prize 1 RMB 50,000 in prize money

Silver prize 3 RMB 20,000 in prize money

Bronze prize 5 RMB 8,000 in prize money

Outstanding award 10 certificate

(3) Broadcast ad

Gold prize 1 RMB 30,000 in prize money

Silver prize 3 RMB 10,000 in prize money

Bronze prize 5 RMB 5,000 in prize money

Outstanding award 5 certificate

(Including tax)

(六)投稿须知

1、本次大赛不收取任何费用，有关大赛的详细资料可登陆深圳广电集团“中国时刻”网站(www.S1979.com)以及深圳新闻网站(www.sznews.com)查询。

6. Notice of Submission

(1). The competition charges no money from any participator. For more information about the competition, please visit the website of Shenzhen Media Group (www.s1979.com) and Shenzhen news website (www.sznews.com).

2、著作权归属

提交作品的团体或个人不得剽窃或抄袭他人作品，如发生知识产权或版权等法律纠纷，由参赛者承担后果，大赛组委会将取消其参赛及获奖资格。

所有参赛作品须填写详尽的参赛表以及参赛承诺函(可在大赛网站下载)。

参赛作品的知识产权(版权和道德权利)归原作者所有，参赛者同意在完成作品提交后即认可组委会对参赛作品拥有无偿展览、发布和出版的使用权。组委会有权将获奖作品免费提供给国家公益事业部门使用。

(2). Copyright

The entries submitted must be produced by the entities or natural person. The participant should confirm his/her Intellectual property rights or copyright on the entries and assume any legal liabilities which may arise therefrom. In this situation, the participator will be disqualified by the Organizing Committee.

Any participator has to fill out a Registration Form for Public Service Advertising Competition and a Letter of Commitment for the Competition for his or her entry (Please download them from the specified website of the competition).

Authors hold the Intellectual property rights (copyright and moral rights) of the entries. Participator agrees the Organizing Committee has rights to exhibit, release or publish the entry after it is submitted without pay any fee to the participator. The Organizing Committee also has rights to provide elected entries to national public service department without charging any fee.

3、凡来稿的作者，均视为已确认并遵守本征稿启事的各项规定。

4、组委会承担各组别金、银、铜奖获得者赴深圳领奖往返交通及住宿(组委会统一安排差旅住宿)费用。

(3). Submission by the participant is deemed as having agreed the above regulations

(4). The organizing committee will bear all cost of travel and accommodation for winners of gold prize, silver prize and bronze prize.

主办单位深圳市委宣传部、深圳市文明办、深圳市文体旅游局、深圳市市场监督管理局

承办单位深圳广播电影电视集团

大赛官网中国时刻网 http://www.s1979.com

独家官方微博新浪微博 http://weibo.com/psac

独家视频合作媒体优酷网 http://www.youku.com

Organizers:

Publicity Department of Shenzhen Municipal Party Committee

Shenzhen Civilization Office